Privacy Policy
Effective Date: December 2025
Last Updated: December 2025
This Privacy Policy describes how Naturally Balanced Now (“we”, “our”, or “us”) collects, uses, and protects information when you access or use our website and related services.
We are committed to protecting your privacy and complying with applicable data protection laws, including the Brazilian LGPD and the GDPR where applicable.
1. Information We Collect
We collect limited information to ensure proper functionality, security, and performance of our website.
Information collected automatically:
- IP address
- Browser type and device information
- Pages visited and usage behavior
- Cookies and similar tracking technologies
Information you provide voluntarily:
- Information submitted through forms or subscriptions
- Messages sent via contact pages
We do not require or collect sensitive personal data such as full name, phone number, or email address unless you choose to provide it voluntarily.
2. How We Use Your Information
We use the collected information to:
- Operate and maintain the website
- Improve user experience and content relevance
- Analyze traffic and performance
- Communicate updates or respond to inquiries
- Ensure security and prevent misuse
2.1 Legal Basis for Processing (GDPR / LGPD)
We process personal data based on one or more of the following legal grounds:
- Consent: when you accept cookies or voluntarily submit information
- Legitimate interests: to operate, secure, analyze, and improve our services
- Legal obligations: when required by applicable laws or regulations
3. Google AdSense & Advertising
We use Google AdSense to display advertisements on our website.
Google and its partners may use cookies, including the DoubleClick cookie, to serve ads based on users’ visits to this and other websites.
Google’s use of advertising cookies enables it and its partners to serve ads based on your browsing behavior.
You can learn more about how Google manages data in advertising at Google’s Privacy Policy.
4. Cookies, Advertising & Opt-Out Options
We use cookies and similar technologies for:
- Website functionality
- Analytics and performance measurement
- Advertising and ad personalization
Opt-out options:
You may opt out of personalized advertising by visiting:
https://adssettings.google.com
You can also manage or disable cookies through your browser settings at any time.
Please note that disabling cookies may affect some website features.
5. Sharing of Information
We do not sell your personal data.
We may share limited information with trusted third-party service providers such as:
- Google AdSense
- Analytics and infrastructure providers
These third parties process data according to their own privacy policies and applicable laws, strictly for operational and analytical purposes.
6. Data Protection & Security
We implement appropriate technical and organizational measures to protect data against:
- Unauthorized access
- Loss or misuse
- Disclosure or alteration
Despite our efforts, no online system can guarantee absolute security.
7. User Rights
Depending on your jurisdiction, you may have the right to:
- Request access to your data
- Request correction or deletion
- Withdraw consent for data processing
- Object to certain data uses
You may exercise these rights by contacting us through our Contact Page.
8. Cookies & Tracking Technologies
Cookies are small files stored on your device to enhance functionality and analytics.
Third-party vendors, including Google, may use cookies to serve ads based on prior visits.
You can control cookie preferences via your browser settings.
9. Jurisdiction
This Privacy Policy applies worldwide.
Naturally Balanced Now operates under the laws of Brazil, with compliance aligned to international privacy standards where applicable.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Any changes will be reflected on this page with an updated effective date.
11. Contact Us
If you have any questions or concerns regarding this Privacy Policy, please contact us through our Contact Page.